Data Visualization Intelligence's President Brian Beard was recently featured in an article in Business Travel News by Elizabeth West entitled "Making Travel Data Smarter: Where Are We Now?". The article unveils results of a BTN survey on how travel buyers make use of data sources and encourages readers to "Think bigger, think smarter and discover next-generation business travel intelligence."
Brian provided the following thoughts to BTN for this story:
"Technology advances have happened rapidly in the past two or three years...There's a sea change in how we look at data. Looking at static data and running a report, putting in parameters or running canned reports—that's all going away. People want to see their data visually. You can see 100 times more insightful information on a visualization or infographic than you can from a report."